Coming soon - The Long Shirt

Our shirt collection was born from that one well-loved shirt—the kind that becomes softer, more cherished, and more comfortable with time.

For as long as she can remember, founder Sofia Mehrotra has borrowed her father’s shirts—oversized, comfortable, and effortlessly sophisticated. These shirts were tailored to suit any occasion, without ever losing the elegance of classic men’s tailoring.

Drawing on deep expertise in tailoring, Sofia Mehrotra and Stockholm based men’s tailor AW Bauer have co-designed a collection of three shirts, each incorporating elements from traditional Indian shirting and classic men’s shirts.

This collaboration stems from a long-standing family connection and friendship with AW Bauer, brought to life by a shared passion for the perfect fit and a personal approach to everyday dressing.

With strong Indian roots, Sofia set out to translate traditional Indian design details into her Scandinavian way of dressing. The merging of these two design cultures played a key role in shaping each piece—creating shirts that are both classic and modern, built to stand the test of time.

Each shirt is handcrafted by skilled artisans in Abruzzo, Italy, using high-quality fabrics. With wear, these shirts are meant to become that one shirt—the one that lives many lives, becoming softer and better with every use.